Two times two, it’s huge
Brewstillery Shevet – Pardes Hanna-Karkur, Israel
The New Yorker Neil Wasserman, a distiller, spirits expert and collector, spent his vacation in Carmel Mountain National Park south of Haifa. There was a brewery in the area that was open to visitors. The master brewer, Lior Balmas, personally gave the tour through the facility. It was clear to Neil after just a few minutes, “He would be the perfect partner!” Lior’s professionalism, his knowledge, his passion, the careful way in which he handled the equipment …
Without further ado, Neil turned his vacation into a business trip. After a long conversation, he agreed with Lior that the combination of a distillery, which was Neil’s original project, with Lior’s brewery was the better plan for both of them. Two partners and two crafts equals two times two, a win-win situation. BrauKon and CARL Artisan Distilleries contributed significantly to the success of “Brewstillery” Shevet in Pardes Hanna-Karkur. It is the first project of its kind in Israel.
The people’s beer, the people’s spirits
Shevet means tribe, clan or folk. Neil and Lior want to start a movement with their brand. People celebrate because they are part of something bigger, a community. Even still, Shevet products are meant for epicureans from all over the world. That is the reason why the two owners have created a club … a location for events, tastings, workshops and live concerts.
The company logo shows the founders on a tandem bike. These two are in a state of balance and yet constantly on the move at the same time. And between them, there are a lot of bike seats that are still empty. Would you like to hop on for the ride?